branding

branding

my first boss (he was my PA) out of school is going out on his own (which he sort of did a few years ago when he opened a branch office out in the country).  he asked me to do his brand identity and it's been a nice break from... vacation, so to speak.  i miss "working"!

after doing one option i did three more just to be sure, but he went with the first one anyhow.  some background: tim has these ideas about having a different kind of practice - one where he takes on different roles like design/build depending on the client or just how things unfold.  i think he really wants to be dynamic and versatile.  and he's a talker!  i actually think he would be a fantastic professor.  so, with that in mind, it made sense to have a logo with two parts that interacted to make the whole.  using a "CA", these logos were made to either mimic each other or form an overall composition together.  in the first option, the forms seemed to take on a more organic architectural shaping in plan form whereas the other three are more like elevations mostly implied by a roof form.  my favorite turned out to be the third, but i'm ok with the first.